Author : Shaune Fradley
You know how easy a virus spreads, right? Well viral marketing is exactly the same.
What is Viral Marketing? Well put simply Viral Marketing is word of mouth. I see something great, I tell you about it, you tell your mate John about it, John tells Sophie and so on. Of course it's not so much about the word on the street anymore, no nowadays we have a much better, faster method of spreading the good word - email.
You can't just go out, write an email about a great product and hope that everybody will spread it for you, because they won't. The trick is to send them something for free which is so great they can't possibly resist the temptation to hit the forward button in their email program and send it to all their contacts.
Remember that email you got last week with that funky game where you drove around your office in a chair race? It was so great you forwarded the mail around your own office and before long everybody was playing it instead of doing work? That's Viral Marketing in action right there baby. What you didn't realise is that when you visit the wesite you're actually visiting a subsection of a manufacturers website, and if you enjoy playing the game there is a high chance you may buy something from the site.
If you want to see some of these viral games in action visit my good friend Michael Hughes' website Galaxy Arcade. He's been making these games for a good few years now and has a number of top clients, plus the games are really cool too.
Blogs are also a form of Viral Marketing. One day your blog seems to be perched on the precipice of obscurity, you write an interesting topic and the next day thousands of people are visiting your blog. Call it luck, call it chance, call it knowledge whatever it may be it just seems to happen.
There is some great info out there on viral marketing.
Viral Marketting Unleashed is an ebook which takes you through all the steps you need for a successful viral campaign. Click here for more info.
The Viral Ebook Brainstorm is an audio guide which explains how to setup an ebook with automated viral profit generators embeded within it.
I've said it before and I'll say it again, if you're thinking about doing anything to make money on the internet you've got to check out the Rich Jerk's ebook, it really is an eye opener.
About the Author
Shaune Fradley is an award winning TV and film cameraman. He is also one of the pioneers of TV 2.0 and is currently working on the 365 Films Project. Find out more about making money online at www.cashbangwhallop.com
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